The ongoing negotiations between the EU and Mercosur countries to conclude a free trade agreement (FTA) have been overshadowed by the parallel WTO negotiations on the Doha Development Agenda (DDA). Potentially, this agreement could have considerable impact on European agricultural markets. Aside from the outcome of the WTO talks, any change of doctrine within the EU in the direction of placing increased emphasis on bilateral agreements would probably mean that an EU–Mercosur FTA should be concluded before too long.